Understanding the Current Housing Landscape

Texas continues to be one of the most dynamic real estate markets in the country — but not all regions are created equal when it comes to affordability. The Dallas–Fort Worth (DFW) metroplex remains a hub for jobs, tech growth, and new construction, while cities like Tyler and Longview offer smaller-town living with more budget-friendly home prices.

According to Bethany Ashby of East Texas Lending, “Understanding regional price differences can help buyers and investors make smarter decisions about where and when to buy. Many people are surprised by how much further their dollar can go just 90 miles east of Dallas.”

Average Home Prices in the Dallas–Fort Worth Metroplex

As of late 2025, the average home price in the Dallas–Fort Worth area hovers around $430,000–$450,000, depending on the neighborhood and city. Suburbs like Frisco, McKinney, and Plano tend to drive the metro average higher, thanks to top-rated schools, major corporate relocations, and ongoing infrastructure development.

Even as interest rates stabilized this year, demand in DFW remains strong due to population growth and limited resale inventory. This has kept prices relatively firm, with moderate year-over-year appreciation.

Home Prices in Tyler and Longview

By comparison, Tyler and Longview — key parts of East Texas — remain significantly more affordable. The average home price in Tyler currently sits near $290,000, while Longview averages closer to $250,000–$270,000.

These markets attract a mix of first-time buyers, retirees, and remote workers looking for more space and lower property taxes without sacrificing amenities. “Many of my clients moving from the Dallas area are amazed to find that homes in Tyler or Longview often cost 30–40% less,” explains Bethany Ashby on East Texas Lending.

The affordability gap has made East Texas a hidden gem for those seeking value — especially for families wanting to own instead of rent or investors looking for higher returns.

What’s Driving the Price Gap?

Several factors contribute to the pricing difference between the DFW metroplex and East Texas markets:

1. Population Density and Job Growth – DFW has experienced one of the fastest population increases in the U.S., driven by major employers and relocations. Tyler and Longview grow at a steadier, more sustainable pace.

2. Land Availability – In East Texas, there’s still plenty of land for new construction, keeping prices and lot sizes reasonable.

3. Lifestyle and Commute – Buyers willing to trade shorter commutes for a slower pace of life often find East Texas appealing.

4. Investment Activity – Institutional investors and developers remain more active in DFW, which supports higher median prices.

Is It a Good Time to Buy in East Texas?

For many buyers, 2025 presents an opportunity to purchase in markets that haven’t seen the same price spikes as major metros. “East Texas offers long-term stability and community charm that’s hard to find in bigger cities,” says Bethany Ashby. “For families, it’s not just about affordability — it’s about lifestyle.”

If you’re comparing homes in DFW versus East Texas, consider not only price but also property taxes, commute times, and quality of life. Working with a local lending expert who understands both markets can help you determine the best fit for your goals.

The Bottom Line

While Dallas–Fort Worth remains the economic powerhouse of North Texas, Tyler and Longview continue to shine for their affordability and strong community values. The price difference between the regions highlights a clear choice: pay for proximity in DFW or find more space and value in East Texas.

As Bethany Ashby emphasizes on East Texas Lending, “No matter which market you’re exploring, local guidance makes all the difference. Understanding how prices shift across regions helps buyers make confident, informed decisions.”

Sources: Realtor.com, Zillow.com, Texas A&M Real Estate Research Center, U.S. Census Bureau